Global and National Market Place (Film)

• Box office mojo, digital screen network
• BFI.org - statistical yearbook '13, first few pages

• Does my case study use cross media convergence
• How did they film it
• How is it shown
• How is technology used
• How is it appealing to a British audience
• What are my own experiences of consuming a film

• 36% of cinema-goers are over 45, highest it's ever been
• Films are starting to appeal to an older demographic
• Younger people tend to download films online instead of going to the cinema
• People aged 15-24 going to the cinema has fallen to 25%
• British films aren't having as much impact as American ones
• UK film share - 15% (we have to rely on UK film council)
• Video on demand - netflix, lovefilm - lowering probability of people going to cinema
• UK cinema admissions - 172.5m - highest figures in the last 40 years
• Still competing against USA
• Skyfall was the biggest earner
• Tyrannosaur - UK film (Warp)

• Example - This is England
• Usual genre for British films - social realism - British New Wave 1960's
• Regarded Britains richest gift to world
• British films tend to have the realism, but are more creative and have more of a message
• Lighting and setting contribute to 'gritty' look, as well as handheld cameras and unknown actors
• British films need to include British stereotypes to have them be popular in the US (eg, James Bond)
• Showing them the genuine 'This is England' side of us puts them off

• Marketability - appeal to an audience based on creative elements
• Playability - appeal to an audience over a long period of time