Wednesday, 23 April 2014

Global and National Market Place (Film)

  • Box office mojo, digital screen network
  • BFI.org - statistical yearbook '13, first few pages

  • Does my case study use cross media convergence
  • How did they film it
  • How is it shown
  • How is technology used
  • How is it appealing to a British audience
  • What are my own experiences of consuming a film

  • 36% of cinema-goers are over 45, highest it's ever been
  • Films are starting to appeal to an older demographic
  • Younger people tend to download films online instead of going to the cinema
  • People aged 15-24 going to the cinema has fallen to 25%
  • British films aren't having as much impact as American ones
  • UK film share - 15% (we have to rely on UK film council)
  • Video on demand - netflix, lovefilm - lowering probability of people going to cinema
  • UK cinema admissions - 172.5m - highest figures in the last 40 years
  • Still competing against USA
  • Skyfall was the biggest earner
  • Tyrannosaur - UK film (Warp)

  • Example - This is England
  • Usual genre for British films - social realism - British New Wave 1960's
  • Regarded Britains richest gift to world
  • British films tend to have the realism, but are more creative and have more of a message
  • Lighting and setting contribute to 'gritty' look, as well as handheld cameras and unknown actors
  • British films need to include British stereotypes to have them be popular in the US (eg, James Bond)
  • Showing them the genuine 'This is England' side of us puts them off

  • Marketability - appeal to an audience based on creative elements
  • Playability - appeal to an audience over a long period of time

Friday, 4 April 2014

Shot Types Revision

  • Shot/ reverse shot - switching back and forth between characters
  • Eyeline match - begins with one person looking at something, cuts to the thing they were looking at
  • Graphic match - Fades from one object to another object with the same shape
  • Action match - Starts with beginning of an action cuts to the rest of the action
  • Jump cut - accidental cut between a scene
  • Cross cutting - cutting between different storylines that are happening at the same time in 2 different locations
  • Parallel editing - similar to cross cutting but with contrasting actions
  • Insert - a shot of something important that the director wants the audience to pay close attention to
  • Cutaway - interruption of scene with another scene (eg, flashbacks)
  • Short take - lots of quick cuts, adds drama and makes time seem like it's going faster
  • Long take - very few cuts, establishes time, slow paced (eg, gravity)
  • Invisible editing - barely noticable cuts, immerses the audience in the scene
  • Visible editing - very harsh cuts,, adds tension
  • Transitions - fade in/out, dissolve, cross fade
  • Passage of time - ellipsis, flashback/flashforward, slow motion